Affinda
Head of Sales
Leading sales for our software products business, covering Control, Extract and Recruit.
SALES LEADERSHIP & APPLIED AI
Simon Arden
Enterprise sales leader.
Hands-on with AI.
I lead sales at Affinda. I'm interested in building and talking about the future of tech sales, and how we can use AI to change the way we work.
Curious about what's next.
CURRENTLY
Head of Sales Affinda
PREVIOUSLY
Strategic Account Manager Apptio
BASED IN
Melbourne, Australia
01 / ABOUT
A little
about me.
I'm interested in where tech sales goes next: how AI changes the way we understand buyers, build relationships and run sales teams — and what that means for the people doing the work.
Today, that work is increasingly about AI. At Affinda, I lead sales for our software products business, covering our Control, Extract and Recruit products.
I like exploring these ideas by building things, trying them and talking about what works. There's plenty to figure out: what we can automate, where human judgement matters, and how sales teams can put AI to practical use.
Before Affinda, I worked in strategic accounts at Apptio, helping organisations understand the value of their technology investments. I'm also a CPA by training, which is part of the commercial perspective I bring to the work.
02 / EXPERIENCE
My background.
Full experience on LinkedInApptio
Strategic Account Manager
Enterprise technology sales focused on the business value of technology investments.
03 / PROJECTS
A few things
that I’ve built.
COMING SOON
A selection of projects and experiments. I'll share more here as they're ready.